I arrived home after a busy workday, and sat down for dinner. My phone rang. It wasn’t a number I recognized, but it was in my home area code. When I answered, a telemarketer we’ll call “Sam” introduced himself.
Red Flag #1: Promises of “free” solar energy
Sam launched into his script: “Do you know that right now, you can receive up to $10,000 in incentives and grants in Arizona to make your home more energy efficient, for zero down?” The game was on. The object? To act ill-informed enough that he wouldn’t hang up on me, and would share more about his questionable business practices.
Lead generation and telemarketing companies often promise “free” solar electric systems that will “save hundreds each month.” Solar can be a great investment, but it isn’t free. Solar leases may save you a few bucks a month, but they usually contain surprises in the small print, and make poor assumptions about future energy rates. Solar loans are better, but still have a cost of capital embedded somewhere. If it sounds too good to be true, it probably is.